Chapter 1. Introduction -- Process of Health Education -- History of Health Education -- Goals of the Text -- Health Education Competencies -- Method Selection Components -- Chapter 2. Planning for Instruction -- Program Planning -- Needs Assessment -- Target Population -- Focus Groups -- The Links Among Goals, Objectives, and Evaluation -- Why Use Objectives? -- Issues in Setting Objectives and Selecting Interventions/Methods -- Process Objectives -- Writing Outcome/Impact Objectives -- Writing General Goals -- Narrowing Goals to Measurable Objectives -- Writing Self-Contained Outcome/Impact Objectives -- Other Objective-Writing Formats -- Suggested Recipe for Writing Health Education Outcome/Impact Objectives -- Objective-Writing Exercises -- Examples of Goal and Objective Setting -- Ethics as Part of Planning -- Human Subjects Review -- Ethical Obligations to Employer -- The Learning Environment -- Using the Total Environment -- Chapter 3. Selecting an Intervention/Method -- Objectives as Drivers of Selection -- Educational Principles -- Theory and Model Application -- Models -- Limitations and Future Directions -- Educational Domains -- Characteristics of Learner and Community -- Packaging the Total Intervention Strategy -- Chapter 4. Presentation and Unit Plan Development -- Lesson/Presentation Plans -- Unit Plans -- Unit Construction Guidelines -- Chapter 5. Methods of Instruction/Intervention -- Using Methods as a Framework -- Method/Intervention 1. Getting-Acquainted (Icebreaker) Activities -- Method/Intervention 2. Audiotapes -- Method/Intervention 3. Audiovisual Materials -- Method/Intervention 4. Brainstorming -- Method/Intervention 5. Case Studies -- Method/Intervention 6. Computer-Assisted Instruction -- Method/Intervention 7. Cooperative Learning and Group Work -- Method/Intervention 8. Debates -- Method/Intervention 9. Displays and Bulletin Boards -- Method/Intervention 10. Educational Games -- Method/Intervention 11. Experiments and Demonstrations -- Method/Intervention 12. Field Trips -- Method/Intervention 13. Guest Speakers -- Method/Intervention 14. Guided Imagery -- Method/Intervention 15. Humor -- Method/Intervention 16. Lecture -- Method/Intervention 17. Mass Media -- Method/Intervention 18. Models -- Method/Intervention 19. Music -- Method/Intervention 20. Newsletters -- Method/Intervention 21. Panels -- Method/Intervention 22. Peer Education -- Method/Intervention 23. Personal Improvement Projects -- Method/Intervention 24. Problem Solving -- Method/Intervention 25. Puppets -- Method/Intervention 26. Role Plays -- Method/Intervention 27. Self-Appraisals -- Method/Intervention 28. Service Learning -- Method/Intervention 29. Simulations -- Method/Intervention 30. Theater -- Method/Intervention 31. Value Clarification -- Method/Intervention 32. Word Games and Puzzles -- Promising Methods by Topic -- Chapter 6. Personal Computers and the Internet -- Now That You Are Online -- Conducting a Search -- Selecting a Search Engine -- Caveat Emptor -- The Feds Strike Back! -- Evaluating Internet Sites -- Understanding and Decoding URLs -- Correctly Citing Web Sources -- Personal Computers, the Internet, and Health Education -- Distance Learning and Health Education -- Chat Rooms -- Bulletin Boards -- Finding Colleagues -- Technology Pioneers in Health Education -- Videoconferencing -- Chapter 7. Using Media and Common Audiovisual Equipment -- Major Types of Media -- The Dinosaur Section -- Preparing Visual Materials -- Selecting and Evaluating Media -- Media Development -- Media Literacy -- Chapter 8. Minority Health -- Changing Demographics in the United States -- Should We Study Minority Health? -- Racial and Ethnic Disparities in Health -- Cultural Competency -- Tuskegee -- A Legacy of Doubt -- Tuskegee Postscript -- Suggested Health Promotion Strategies for Diverse Cultures -- Ethnicity and the Health Educator -- Chapter 9. Special Challenges -- Exceptional Populations -- Visually Impaired -- Learning Disabled -- Deafness -- Chapter 10. Controversial Topics: Sexuality Education -- Justification of Program Development -- Current Issue: Abstinence Versus Responsibility -- Developing Goals and Objectives for Sexuality Education -- Opposition to Sexuality Education -- Obstacles to Teaching Sex Education -- Avoiding Trouble in Sexuality Education -- Establishing Curriculum or Program in a Controversial Area -- Political Correctness and the Health Educator -- Appendix. Resources -- Entry-Level Health Educator Competencies -- Graduate-Level Health Educator Competencies -- Code of Ethics for the Health Education Profession -- Professional Organizations.